The Kardashian effect, huh?
Social media megastar and reality TV personality Kim Kardashian burst into football news this week after she was spotted wearing a retro AS Roma shirt while strolling through the streets of Los Angeles.
This gorgeous red and orange shirt is from Roma's 1997/1998 season and was worn by legends such as Cafu and Francesco Totti.
The 42-year-old celebrity was photographed sporting an AS Roma home shirt as she attended her eldest daughter North West's basketball game alongside her younger sister Khloe Kardashian's ex-boyfriend Tristan Thompson in Los Angeles over the weekend.
According to an analysis by CasinoBonusCA.com, searches for “AS Roma” have skyrocketed by 2,894% in volume over the past seven days. This is an increase of around 2.3 million searches in two days, according to Google search data.